![BiC: key audiences, company's personality and persona | by Afroditi Kokla | AD DISCOVERY AND CREATIVITY LAB | Medium BiC: key audiences, company's personality and persona | by Afroditi Kokla | AD DISCOVERY AND CREATIVITY LAB | Medium](https://miro.medium.com/max/5250/1*57NdAQlt4FEfXLfQL0v-iQ.jpeg)
BiC: key audiences, company's personality and persona | by Afroditi Kokla | AD DISCOVERY AND CREATIVITY LAB | Medium
![ECONOMY: The company "Bic" is worried about the development of the e-cigarette for its shares on the stock market. ECONOMY: The company "Bic" is worried about the development of the e-cigarette for its shares on the stock market.](https://i1.wp.com/www.vapoteurs.net/wp-content/uploads/2018/03/bic.png?fit=547%2C370)
ECONOMY: The company "Bic" is worried about the development of the e-cigarette for its shares on the stock market.
![Bic Logo On Packs Selling Ballpoint Pens And Fountain Pen For Sale. Editorial Photo - Image of logotype, clichy: 203844911 Bic Logo On Packs Selling Ballpoint Pens And Fountain Pen For Sale. Editorial Photo - Image of logotype, clichy: 203844911](https://thumbs.dreamstime.com/z/belgrade-serbia-november-societe-bic-french-company-specialized-writing-tools-plastic-devices-picture-sign-203844911.jpg)
Bic Logo On Packs Selling Ballpoint Pens And Fountain Pen For Sale. Editorial Photo - Image of logotype, clichy: 203844911
![WETLAR, GERMANY - 2020-04-13 Package with BIC Pens. BIC is a family owned company. Listed on the Paris stock exchange and the world leader in statione Stock Photo - Alamy WETLAR, GERMANY - 2020-04-13 Package with BIC Pens. BIC is a family owned company. Listed on the Paris stock exchange and the world leader in statione Stock Photo - Alamy](https://c8.alamy.com/comp/2C2565R/wetlar-germany-2020-04-13-package-with-bic-pens-bic-is-a-family-owned-company-listed-on-the-paris-stock-exchange-and-the-world-leader-in-statione-2C2565R.jpg)