![Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the US Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the US](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2021/02/25/ca85f4f8-a797-421a-a201-4100d2d2418b_e255c02b.jpg?itok=Il7G35Z-&v=1614241668)
Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the US
![These K-pop Idols Are the Global and Korean Ambassadors of The Top 15 Luxury Brand Fashion Houses - KpopHit - KPOP HIT These K-pop Idols Are the Global and Korean Ambassadors of The Top 15 Luxury Brand Fashion Houses - KpopHit - KPOP HIT](https://1409791524.rsc.cdn77.org/data/images/full/564230/these-k-pop-idols-are-the-global-and-korean-ambassadors-of-these-15-top-luxury-brand-fashion-houses.jpg)
These K-pop Idols Are the Global and Korean Ambassadors of The Top 15 Luxury Brand Fashion Houses - KpopHit - KPOP HIT
![Do You Know Reasons Why EXO Is Called 'Kings Of Fashion' And Get Luxury Brands Ambassadors Positions... | A Do You Know Reasons Why EXO Is Called 'Kings Of Fashion' And Get Luxury Brands Ambassadors Positions... | A](https://media.starbiz.net/28/2020/12/5fd738af37884.jpg)
Do You Know Reasons Why EXO Is Called 'Kings Of Fashion' And Get Luxury Brands Ambassadors Positions... | A
![Kris Wu, Luhan, Yang Mi, Cai Xukun, Zhou Dongyu – the Chinese celebrities helping Western luxury brands like Gucci, Louis Vuitton and Cartier conquer Chinese millennials | South China Morning Post Kris Wu, Luhan, Yang Mi, Cai Xukun, Zhou Dongyu – the Chinese celebrities helping Western luxury brands like Gucci, Louis Vuitton and Cartier conquer Chinese millennials | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2020/09/30/f877612c-f647-11ea-a41c-8cbd1416100a_image_hires_175921.png?itok=jmRTzkEy&v=1601459972)
Kris Wu, Luhan, Yang Mi, Cai Xukun, Zhou Dongyu – the Chinese celebrities helping Western luxury brands like Gucci, Louis Vuitton and Cartier conquer Chinese millennials | South China Morning Post
![allkpop on Twitter: "'Gucci' ambassadors IU & EXO's Kai attend 2020 brand-sponsored art exhibit, participate in audio tour recording https://t.co/z2KCn0oNmP… https://t.co/QIojEjtVrH" allkpop on Twitter: "'Gucci' ambassadors IU & EXO's Kai attend 2020 brand-sponsored art exhibit, participate in audio tour recording https://t.co/z2KCn0oNmP… https://t.co/QIojEjtVrH"](https://pbs.twimg.com/media/EXjj4lHXQAAwfNo.jpg)
allkpop on Twitter: "'Gucci' ambassadors IU & EXO's Kai attend 2020 brand-sponsored art exhibit, participate in audio tour recording https://t.co/z2KCn0oNmP… https://t.co/QIojEjtVrH"
![Gucci Not Only Has Kai as the Face of Their Brand, They Use His Name for a Very Important Term in the Brand Too Gucci Not Only Has Kai as the Face of Their Brand, They Use His Name for a Very Important Term in the Brand Too](https://cdn.kstarlive.com/cover/2019/04/12/large_d14f411a7337a0520623695c7f1d451625fd124f.jpeg)