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Nike's "Just do it" was based on the last words of a murderer
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Nike 'Just Do It' slogan inspired by Utah spree killer Gary Gilmore - Business Insider
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Just Do It” Campaign by Nike, Most Profitable Tagline of all the Time – Genesis-The Marketing Club @LBSIM
Lesley Anne on Twitter: "Nike's slogan is "Just Do It". I wish my name was Nike because maybe then I would feel more motivated.… "
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